STATEMENT OF PURPOSE

Sustainable garments sold on a platform that provides body empowerment & style education. This combination of resources is intended to foster consumers that use their purchasing power for good. improving the way they consume, wear, and advocate for fashion.

 

LINE OBJECTIVE

The goal of BGM is to Educate the consumer on how to wear/mix & match items from the collection. Our brand would showcase the variety of ways current companies can increase sustainability and cut down on waste based on our product development model for mass-market upcycling

 

INITIATIVES

SUSTAINABILITY INITIATIVE
Sourcing excess fabric/garments from industry waste/garments at the end of their lifecycle
Sorting garments to assess what materials, colors/patterns, garment types are viable for repurposing
 

PRODUCT DEVELOPMENT PLAN
Design garments based on available materials. website will show the consumer various options of how each piece might differ, one-of-a-kind garments with a baseline concept for the consumer to go off.
MOST garments will have adaptive qualities in one form or another. website will provide options for additional customization options on certain garments. Initial designs/patterns will include all custom options to ensure quick/streamlined production of garments.
 

WEBSITE INCORPORATION
Website elements will include clo3d to create an inclusive shopping approach that encourages user to image in the garments on themselves and in their closets